5/23/2023 0 Comments Uncommon grounds coffee bookHouse Show Boat,'' Edgar Bergen and Charlie McCarthy all our favorite radio stars were sponsored by Big Coffee.Īs I romanced to ''Let's have another cup of coffee, and let's have another piece of pie,'' behind my every dream was an advertiser, pushing. At the same time we were completely addicted to ''Amos 'n' Andy,'' Major Bowes, the ''Maxwell Warnings that caffeine disintegrated brain tissue by attacking the pneumogastric nerve. In the 1930's, while 98 percent of American families were coffee drinkers - including 15 percent of children between 6 and 16 years of age and 4 percent of children under 6 - my family swigged only Postum and Sanka. The coffee image has been even beyond its caffeine component. That the United States is Caffeine Country - 90 percent of us imbibe caffeine in one drink or another - but not until I read all 520 pages of Mark Pendergrast's encyclopedic coffee epic did I realize how powerful That got my attention, along with the fact A social history of the wondrous elixir known as coffee.Īffeine is the most widely taken psychoactive drug on earth, and coffee is its foremost delivery system.
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